100 Years of Motorcycling
Fred Deeley Limited got its start all the way back in 1914 with the opening of, “Fred Deeley, The Cycle Man,” on 1078 Granville Street. Continuing the same business he had in England, Fred Deeley initially sold bicycles before starting the sale of motorcycles in 1916 with imported BSA’s. Before long, motorcycle business was booming and the sale of motorcycles and bicycles were separated, with a distinct motorcycle shop opening on West Broadway run by Fred Deeley Jr. It wasn’t long until a young Trev Deeley joined the team in 1935 as a mechanic, eventually becoming an integral member of the team. It was Trev’s decision to move the shop’s location in 1950 to its iconic spot at 606 East Broadway.
The Deeley family name has not only been influential in Canadian motorcycle history, but also holds great significance in the history of Vancouver. A racer, a collector, and a philanthropist, Trev Deeley’s distinguished personal collection of motorcycles can be appreciated at the Deeley Motorcycle Exhibition.
2017 marks 100 years since the Deeley family placed their faith in an almost unknown motorcycle company from Milwaukee, Wisconsin; Harley Davidson, thus becoming the first distributor of the brand in Canada. To celebrate such a milestone and the evolution of other motorcycle brands throughout the past 100 years, the Deeley Exhibition proudly presents a brand new exhibit, 100 Years of Motorcycling!
Founded by Trev Deeley, our rotating exhibition represents a lifelong passion for the sport and of motorcycling. With generous support from the Deeley Group, the Deeley Exhibition maintains Trev’s legacy showcasing more than three million dollars worth of motorcycles to the public from our Vancouver Exhibition Centre.
Showcasing what is perhaps the finest private motorcycle collection in Canada, the Deeley Exhibition preserves the history and beauty of these mechanical marvels in our state of the art facility. Owners Don James and Malcolm Hunter began with a vision for a motorcycle museum that was an authentic experience, and encouraged visitors to get excited about the history and evolution of the motorcycle.
Their vision highlights Trev Deeley’s impressive collection, an experience that starts at our curved steel storefront. Experiential elements include: the interactive “Orbital Map” which allows visitors to explore destination rides across BC and Washington state, a rotating wheel turntable, a photo opportunity area, and our always-present, helpful and knowledgeable staff.
Located in the same facility as Canada’s oldest Harley-Davidson dealership, Trev Deeley Motorcycles, the Deeley Exhibition is a must see for anyone with an interest in steel on two wheels.